You can learn how your competitors are attracting visitors and see how they’re garnering conversions. To start the audit, create a list of all your company’s social media accounts. Do some extra digging to make sure you don’t miss any you’re not aware of, such as accounts started by other departments.
Set up Google Business profile for local SEO
A comprehensive website audit can boost site performance, improve SEO, and enhance online visibility. That’s why we use Copyscape and Originality.ai as part of our SEO audit services; it’s a quick and easy way to detect potential plagiarism and duplication issues on your website. SurferSEO is a tool that helps us with many aspects of content analysis and strategic planning.
Sometimes, you don’t have the time but still feel the need to work on your site. In this case, you could do a simpler, quicker health check and evaluate specific regions of your site to see if these perform well. Such a minimal SEO audit is a streamlined version of a SEO Anomaly full website audit to find and fix critical performance issues. You need to collect the right information about your website using SEO audit tools, understand how to diagnose issues and prioritize fixes. By tracking your keywords rankings, you can monitor whether the changes you make based on this SEO audit are working. Whether or not Google uses user experience (UX) signals (like clicks) in its rankings algorithms has long been a topic of discussion in the world of SEO.
- The “without canonical” part is a technicality—but needless to say, these issues need fixing.
- Yes, I successfully recovered from an SEO penalty—a challenging yet insightful journey that underscored the critical role of high-quality, user-focused content.
- If your website does not appear in the index, it cannot be found by users.
- As you might imagine, doing vertical-specific keyword research is a great way to generate blog topics.
What are SEO audit services?
So check that you’re not making the mistake of targeting the wrong keywords with your web pages, starting with the most important ones first. Learn more in our full guide to finding and fixing broken links (and backlinks). The tasks included in an enterprise SEO audit depend on the scope of the audit itself and the business, and consider any existing SEO strategy. Unlock lifetime access to our battle-tested SEO resources, including real-world audits, expert courses, and exclusive tools.
If you have the same issue and want to get rid of the warning, you can just add the following line to your robots.txt file to stop crawlers from accessing that page. The nofollow page was created by Cloudflare’s email address protection. All the H1 problems picked up by our audit were related to this issue, so this didn’t take too much time to fix. In our case, this returned 1,128 images which were missing alt text. This will bring up a spreadsheet with all images currently contained in the uploads folder of your site, and will also let you know which posts they are attached to. If you don’t want to manually go into each post and edit, you’ll need WP Sheet Editor’s media add on (or an equivalent alternative).
Duplicate content
Learn how to connect search, AI, and PPC into one unstoppable strategy. Tools lack the ability to understand context and strategy in the way that SEO professionals do. They usually can’t “connect the dots” or assess the real significance of certain findings. Even after getting those basics right, link building should never be random or reactive. These straightforward steps are often enough to achieve SEO success, yet many overlook them while searching for complicated shortcuts.
To evaluate mobile performance, run tests using tools like PageSpeed Insights. These tools can help uncover layout issues, poor interactivity, and slow-loading assets on mobile devices. Pay close attention to whether responsive web design works correctly, meaning your site adapts to various screen sizes.