As discussed earlier, more social shares will equate to higher content visibility. This will, in turn, drive more traffic to your site and improve your rankings. So you need to create more long-form content if you want to improve Google rankings. This is mainly because it’s more likely to be informative with in-depth insights backed by credible research. So in terms of Google trust signals, long-form content will have a much bigger impact.
- As long as your site is technically sound enough to be crawled and rendered, quality content continues to be the number one ranking factor.
- Regularly update your Google Business Profile with accurate information, special offers, and new posts.
- Use these signals as a guide to aim for higher rankings in Google search results.
- Good SEO practices work together to cover every stage of this process and deliver the best matches.
- By consolidating key data into a single view, you can quickly analyze trends and identify areas for improvement.
- Visual content increases engagement and provides a glimpse into your business.
For example, when searching for a bakery, they’re not going to show them results that are more than an hour’s drive away. They’re going to show them results that are in their immediate vicinity. Claiming your listing also means that no one else could just go in and change your hours, contact information, or website. An unethical competitor could change your SEO Anomaly business phone number to their phone number and your website to their website, essentially taking all of your leads for themselves. Let’s discuss why a Google Maps strategy can and should be an impactful part of your company’s marketing plan. When you buy something through one of the links on our site, we may earn an affiliate commission.
Local SEO Tips for Small Businesses
Maintaining consistent Name, Address, and Phone Number (NAP) information across local directories and citations is crucial for local SEO Google. This is because Google uses precise NAP data to validate a business’s validity and relevance, especially for multi-location enterprises. For effective keyword research, you can use Google Keyword Planner, Ahrefs, or SEMrush to compile a list of company keywords. Once keyword research is done, try incorporating long-tail (more specialized phrases) and short-tail (broad terms) keywords. Additionally, many businesses tend to overlook local SEO, which presents an opportunity for those who prioritize localized content to differentiate themselves from competitors. You can use Similarweb’s Folders (found under Website Structure) to refine your site architecture.
Top AI Search, SEO & Content Trends To Prioritize In 2025
It can happen when someone posts a spam review that’s a negative story about your business that never even happened. Don’t let a spam Google review hurt your ranking and perception in your customers’ eyes. Flag them right away in order to prevent them from impacting your ranking. Not only does this help boost the ranking of your GMB listing, but it also shows your audience that you’re an actively involved business.
Increase Page Speed
Interestingly, longer content tends to get more shares on social media, according to a BuzzSumo analysis of the top 10% most shared articles. Articles between 3,000 and 10,000 words got the most shares, followed by 2,000-3,000-word articles, and so on. Make sure you use a polite and friendly approach to improve your chances of getting a backlink.
Content creators often link back to statistics which can earn you valuable backlinks. LSI keywords (aka latent semantic indexing) refers to related phrases that a search engine like Google can use to get a better understanding of a page’s content. However, they’re not entirely synonyms, but rather phrases and words that are closely connected to your main keyword.